Have Google Ads Got You Scratching Your Head?

, , , ,
Google Ads Common Mistakes

Running Google Ads can be a mystery, especially when clicks aren’t turning into what you hoped. You start upping your budget, changing your ads and adding more and more complexity to your campaigns. You might be surprised to learn that it may not be your ads. With this in mind, we’ve listed below a few […]

Negative keywords – The unsung heroes of any Google Ads Campaign.

, ,
Shared Library

Often underestimated, negative keywords can significantly enhance the effectiveness of your Google Ads campaigns and should be viewed as your not so secret, secret power! Most people spend a lot of time thinking of search keywords both long tail and short tail and ignore the simplicity of excluding terms that you just don’t want your […]

Don’t step on one of Google’s landmines when managing your Google ads!

, ,
Google Ads - Default Settings

Here are a few sneaky tweaks Google makes that might impact your budget without you even realising it.  As you might or might not know, Google makes most of its money from ads, and understanding how they do this can help you make informed decisions. Listed below are 3 subtle tactics Google uses to influence […]