Farewell, Merchant Center and greetings to Merchant Center Next.

The time has come to bid adieu to the old and embrace the new with Merchant Center Next. Google has now unveiled a new simplified version of Merchant Centre which is due to be rolled out in 2024.

They are trying to simplify the product feed and streamline the whole process. The new version will automatically detect and pull product data from a website to create product feeds. It will also track performance data in much more detail to better optimise campaigns.

So look out for the insights performance tab which may be showing up in your account now.