Your business: found by potential clients in Google. Locally, throughout the UK, and throughout the world
What is organic SEO?
Search engine optimisation or SEO relates to a set of strategies, techniques, and practices used to help websites achieve a high ranking on Google, Bing and other search engines. The ultimate goal of SEO is to increase traffic to your website, through better visibility on Search Engine Results Pages (SERPS).
The Bluehoop Digital Approach to SEO
Organic search engine optimisation has come a long way since the days of keyword stuffing and mass backlinking. Now SEO revolves around creating outstanding content that serves a purpose, and which addresses the needs of your customers.
How do Bluehoop Digital’s SEO services work?
Site Review
At Bluehoop Digital, our SEO services are focused on the optimisation of your website. For most businesses, website SEO is the best area for immediate improvement. Our team will begin by conducting a thorough review of your entire website. We want to know and understand every detail of your website so we can leverage all of your strengths and improve all of your weaknesses.
Our team will also review your company, competitors, and customers; as well as identify all strategies and challenges for your SEO campaign.
Site Strategy
During this phase of the project we will develop an in-depth content, optimisation and conversion strategy to achieve all goals that were listed under the Executive Summary. Once complete, we will deliver an in-depth strategy brief that will be the ‘playbook’ of this SEO campaign. Within this strategy document you’ll find our ideas for content, how we’ll be developing your website authority, we’ll set goals for traffic and conversions and we’ll identify your key metrics of success like user flow, analytics goal setting and so on.
Site Optimisation
The purpose of Site Optimisation is to make sure your website and all landing pages are properly optimised for search engines by carefully executing the approved strategy brief. More importantly, we will make sure there is a relevant and properly optimised landing page on your website for each targeted keyphrase outlined in the strategy brief.
Monthly Site Optimisation
When your website is properly optimised we must continuously work to grow and improve the authority of your site. The purpose of monthly site optimisation is to increase your site’s authority in the eyes of major search engines. A properly optimised website with high authority will start to rank higher in search engines. However, our goal is more than higher rankings. We want you ranked #1 of Google for your targeted keywords and phrases.