Turn on a stream of targeted traffic to your website
By using a PPC Agency (Pay Per Click Agency), you can effectively turn on and turn off relevant and targeted traffic to your website. When a user clicks on your ad in the search engine results page, you’re paying a fee each time someone clicks on your ad and visits your site. This is commonly called pay per click (or PPC for short).
How can paid search help your business?
Traffic, leads and revenue can be driven through your website within astonishingly short time frames. The web traffic is immediate. Because of this, paid search becomes a very good adjunct to organic search engine optimisation.
A paid search campaign can give you a guaranteed first page position in Google and the other search engines, and it allows campaigns to be tested and switched on and off if we find that they’re not working. You can be sure that you’ll be found for the different keywords that your potential clients are searching for, and you can track how effective your advertising is being for your business.
How do Bluehoop Digital’s PPC Agency services work?
Campaign setup
Our initial campaign set up will see us setting your campaign goals, considering your monthly ad spend budget. We’ll research your keywords after analysing relevent searches made over the past year, and go on to set up your campaign profile. Well set up appropriate geotargeting to ensure that we’re not wasting your ad spend by sending traffic from the wrong area to you, and we’ll make sure that you’re getting traffic at the appropriate time of day and days of the week, so you’re around to be able to respond if needs be.
Paid Search Management
To be effective, keyword advertising requires frequent monitoring and adjustment. As part of campaign management, we’ll monitor bid price adjustments, and ad adjustments. We recognise that ad copy will need to be changed from time to time to increase the response for given keywords. We’ll also make changes to your landing pages, making sure that the copy on the page gives you a high relevance score from Google for each keyword. You’ll be provided monthly to allow you to track visitor conversions over time. We will provide a monthly report with an analysis of important trends.