What your digital marketing workflow will look like
Digital marketing campaigns are complex, involving a wide range of activities that must be executed concurrently or in sequence. We’ve developed a proven, documented and highly detailed workflow process for our digital marketing services to ensure all work is done properly, and at the proper time. Specific workflows vary, depending on the type and scope of online marketing activity, but generally follow these steps:
Discovery
We review your business, marketing objectives, competitive position and keyword demand for search terms relevant to your products and services.
Strategy
We create a blueprint for your campaign that includes measurable goals, campaign milestones and timeframes to achieve them.
Set Up
We implement lead-tracking systems, organize email lists, make or recommend website updates and make other technical preparations as required.
Execution
Ongoing tasks include content development and outreach, A/B split testing of copy, design and campaign elements, data collection and reporting.
Strategic Review
We review results with you on a regular basis to keep campaigns on track and improving.
A key component of our affordable online lead generation and e-commerce marketing services is your dedicated account manager. This individual, trained in website marketing and project management, oversees your entire campaign, coordinates all internal and client communications, and looks for new, creative ways to make your campaign even more effective in generating high-quality, high-volume sales leads.
If you would like to learn more about our online marketing agency and discuss your local or national campaign, call us now on 01943 968262 or request a quote online.